Thursday, October 15, 2009

Web Internet Marketing


Web Internet Marketing

By Arnie Katz



Everything today is about Internet marketing services. It still is, however, it is now only part of the picture, of what ample Internet marketing services entail. Exactly, what is meant by Internet marketing services?


Internet marketing was born from the need of every website owner or business on the Web, to be able to obtain brand awareness and deliver goods and services to their customers online. It is important in the ever growing online marketplace that you not only work to sell your products or services but that you interact through your website and social media with your customers or clients.


Some even suggest that the social media marketplace will overtake the search engine marketing. There has never been anything that has grown in size as the Internet and online marketing. Remember, you want your website to be found wherever people are searching, and once they find your website to remain there to do business with you.


With a brick and mortar business, at least you have a chance to grab people before the leave. We can provide the means necessary including, social media marketing, press release marketing, blog marketing, video marketing as well as email marketing. If you do not believe that is a lot of Internet Science, then you really do not understand what Internet marketing is all about?


Internet marketing online is important for every business that has a website on the World Wide Web. It is also important that your website rank high in the search engine results. Without a high ranking, the ability to attract visitors will be limited, and the only means of any significant Internet marketing online will be through pay per click advertising or paid advertising in directories and on other websites. This can create a hardship for many small to mid sized companies.


Thinking back to the early 1990's, nobody had any inclining that by 2009 every aspect of our daily life would evolve about some new technology product. Today we truly live in a wondrous age.


Now, how does Internet marketing online figure into this equation. Who would have thought that a computer and the Internet would be involved with tens of billions of dollars in business advertising and online sales? That does not even include the other tens of billions of dollars of business-to-business transactions online.


That companies are spending tens of billions of dollars on "Internet Marketing Online" is a testament to the colossal growth of this new medium.


If a business does not have an Internet presence, people believe the business is behind the times and many are reluctant to buy or carry out a business transaction with that particular business. If you have a business, or are contemplating having a business, get it online.


Statistic that have been reported over the past several months bare out the importance of Internet marketing online if you want to have any success on the Web. In the U.S. in 2007 133 million people shopped online. By 2012 it is estimated that an additional 25 million people will shop online bringing the total to more than 150 million shoppers. By 2012 more than 141 million people will have bought something online that year. By 2012 it is believed that 89% of online shoppers will purchase something online, and average spending will grow to more than $1,500.00/individual. Online advertising will exceed 25 billion dollars in 2008.


There are fortunes to be made on the Internet, and online marketing is just in its infancy.


Your business name is usually the first thing a start up thinks about. How will I brand my business? Remember the age-old adage, Location, Location, Location. These are the three most important factors that will determine business success. Where your website is found in the major search engine listings is what location refers to on the Internet.


Your domain name has become one of the most important aspects in online business success. The trend today is leaning toward long tail generic domain names. I know many people will not agree with me, but just check any search term on the Internet. If you have the exact domain name as the search term and your website is well optimized with good content, chances are you will be found on the first page of the search engines.


As one can see they all have a similar flavor and could be built into successful online businesses. We tend to agree with the gentleman's premise. That is, we believe that there are still millions of domain names still to be acquired that have value.


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